Woolworths TASTE

TASTE is a multi-platform food brand – at the heart of which is an award-winning magazine with an annual frequency of 11 issues – produced by New Media Publishing for South African retailer, Woolworths. Innovative in design and content, TASTE presents delicious recipes in a beautiful yet accessible way. For the past 13 years, it has partnered with Woolworths to build brand loyalty by educating customers about quality food and sustainable business practices, and introducing them to food personalities and trends to help them cook with confidence. Other platforms include Facebook (WWTaste) , Twitter (@WWTaste) and Instagram (@WWTaste), and the brand connects weekly with a highly engaged base of online users through a digital newsletter. The TASTE team